Harnessing and Using Your Online Power

The influx of new social media sites is astonishing. It's not just Facebook and Twitter anymore. Social media sites are also not only for socializing, they are a becoming a vital tool in professional networking as well. These sites give job seekers additional opportunities to market themselves in a meaningful and individual way.

What people find out about you online can create a first impression before an employer ever even meets you. It is important that your social media networks show your brand as a professional. Your website, Facebook, Twitter, etc., should all portray the same person.

Start fashioning your brand by making your own website. In today's world, it is easy for anyone to have their own piece of the Internet, regardless of their profession. Create a website that tells who you are. Address your skills, accomplishments, even career goals. If you are a photographer, create image galleries to give people an idea of your work. Post links to places you've been published.

Put the companies you have worked for on your website. If web design is what you do, post links to the ones you have created. No matter your profession, state your career objectives and goals. Your website can be a virtual representative of who you are. Put links to all the social media sites you participate in and make your site a hub for all the places you can be found online to help employers and recruiters become familiar with the professional you.

Create a professional Facebook account. Make it something you are comfortable with a potential employer viewing. Make sure your photographs are appropriate. In your profile picture, smile. It's something so simple but also universal. Try to make sure your default picture is just of you. A prospective employer doesn't need to see your friends or your pets.

There is no need to fill out sections on social media that call for your hobbies, favorite books or movies unless these sections can be relevant to your field of work. If you find a place where you can write little blurbs about yourself, keep the blurbs related solely to your career and where you want to take it. Your objectives should be very clear.

Twitter accounts won't let you say much so keep it simple, shallow and less personal. Follow the folks on Twitter that are concerned with your skills, field or professional interests. Writers should follow fellow writers, publishers and journalists. Chef's could follow other chefs, food blogs, restaurants and caterers. You want people to know that you are passionate about what you do or want to do. Your tweeting should be intriguing to others in your field. You want to give the tweeters you follow a good reason to follow you.

Most importantly, make sure your professional sites are cohesive. Make sure that when people look at your website, your Twitter and your Facebook, they know they are looking at the same person. All should portray your brand. If your sites confuse people, they will lose interest. Potential employers will be turned off if you give off a confused image of yourself on the Internet. Know who you are and use social media tools to let others know as well. It is amazing what a simple Google search can do. Make sure what is floating around out there on the airwaves says exactly what you want it to about your brand and who you are as a professional.

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